Here's another example of where we score highly for innovation. 

We recently worked with the CEO of a major global business, who wanted to find a new way to help himself and his team to focus, think more clearly and to make better decisions, above and beyond using the innovation techniques they discovered in our workshop programme. We looked to the world of neuroscience to find an interesting solution to the challenge and we discovered 'neurofeedback'.

What is it and how do we use it?


In 1879, when the telephone was taking off in the US, the British Post Office chief engineer said "It won't catch on in Britain; we have more than enough messenger boys."


The rest is history. Today we are in a simlar position when it comes to neurofeedback brain training programmes aimed at helping high achievers boost their performance at the executive level or indeed to enhance their wellbeing by overcoming stress and anxiety. Given our own expertise in this area and growing popularity in the US (although up until now it has mainly been used for medical purposes), we believe this is the time to apply this technology in new areas. Such is the potential of using neurofeedback to help our business leaders to become even more creative and efficient, we cannot say where the applications may develop in the future. It is an exciting time.


Can we really change our brains?


Using an Applied Neuroscience technology called Neurofeedback, we can give the brain information to stimulate learning and change at a deep level.


Originally discovered through NASA research in the 60s, neurofeedback teaches the brain how to control itself better, which enables us to use the right parts of the brain at the right time. This in turn increases productivity of ourselves and our businesses.


Outside clinical applications, neurofeedback is becoming recognised as a 'best kept secret' amongst business leaders and elite sports men and women.


How it works


With the latest equipment, tests and learning techniques, it is possible to capture how an individual executive's brain responds under various scenarios. For example, creative problem-solving, analytical thought, developing new ideas, performance under pressure and attitude to risk can all be analysed.


The results of this analysis can be used to develop made-to-measure neurofeedback protocols to maximise performance. By combining a programme of neurofeedback sessions with a practitioner (30 minutes each time) with the other elements of the programme, led by Willman-Young's partners, professionals are able to create positive change in the brain which is likely to be sustained.


We will provide you with all the information you need if this fascinating experience is an area of the programme that interests you. If you'd like more information now then please get in touch via our contact page here.



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Copyright Willman Young Ltd April 2020