If you're a Willman Young client you can expect to receive some or all of the books on this page during the programme (plus a few other surprises along the way). They're books we use regularly and highly recommend. If you're not a client then we're happy to share these titles with you. All of them offer great insights into the world of new thinking. If you contact us, we may even send you one in the post.
If you're looking for recommendations from some of our clients, just scroll down the page.
It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a book that our founding partner has been handing out for many years. It's a guide of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
Once one of the world's top advertising gurus, Paul Arden, sadly no longer with us, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. We dare you not to be inspired by something in here.
Tools of Titans by Tim Ferriss Our favourite book of the moment and a must-read for anyone who just wants to get some great tips not only about business but about life in general. Packed full of ideas and recommendations from people who've performed at the highest level in business, sport, technology, the arts and many other fields, this is more a guide to leading a better life than a book about business. It's written in such a way that you can dip in and out of it at your leisure. But the truth is you'll want to read it from cover to cover. It's just so full of great thought provoking insight you are almost guaranteed to read something in here that will spark your imagination. Buy it. Buy it today. And if you don't want to buy it, call John Young, founder of Willman Young and he will buy it for you.
One Plus One Equals Three by Dave Trott We love this book because it links so many of the aspects of our programme, from storytelling to the creation of original ideas and how business makes an impact on society. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. These stories are a rallying cry for anyone who wants to think differently, stand out and truly innovate. And like most of the books we recommend, you can dip in and out of it at your leisure.
A Technique for Producing Ideas by James Webb Young Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
This book is the basis for our own ideas process. We use the technique described here to develop innovative programmes. The book was first published in the 60's and remains a highly influential work.
The Story Factor by Annette Simmons This one requires a bit more concentration than some of the other books we recommend, but it's worth it. The book goes into great detail about the power of true stories, with fascinating case studies which draw you in and will very quickly persuade you that developing your own stories is fundamental to successfully engaging with your organisation.
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers We'd recommend this as an audiobook. It's a 90 minute journey through the successes, failures, up and downs of Derek Sivers, an entrepreneur who built an online record store into a multi-million dollar business and then gave it all away. Read as forty short chapters, each with a different tale, it's a thought-provoking story which is underpinned by a refreshing honesty, something we hold dear here at Willman Young. You may never have heard of Derek Sivers (we hadn't until we read about him in Tools of Titans), but that's part of his appeal. This is well worth ninety minutes of your time, especially as you're driving into work (or being driven, if that's your bag).
"When Willman Young's proposal landed on my desk I was immediately intrigued. And with good reason...what this company offers is not only unique, but it's unique with a real purpose. I haven't seen innovation in this field for a very long time. This feels different and the results are tangible."
"What strikes me about Willman Young is the commitment to constantly introduce new ideas. I'm quite sure that this programme is taking me to places I've never been before. The idea of actually seeing the difference it makes through neurofeedback is really exciting."
"When a company promises that it's 'different', one has a tendency to take that with a pinch of salt. But when you have a company that honestly believes that it will not survive unless it is constantly innovating, that really does result in a new way of thinking. I've been delighted with the programme. I'd highly recommend it."
"Quite honestly, I wasn't sure what to expect when I signed up for this programme but there's no doubt that it's making me think differently about certain things. It's proof that it's worth trying new things."